Homestaging ...

Homestaging means to furnish and decorate a private residence prior to going up for sale in the real estate marketplace. The goal of staging is to sell a home quickly, and for the most money possible by making a home appealing to the highest number of potential buyers. Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming, appealing, and attractive product for sale.

A couple of techniques are used to stage a property. De-cluttering, depersonalizing, renovating old or unattractive fixtures, painting, rearrange furniture, rent furniture and accessories are just some of the tools used to improve the attractiveness of a home for potential buyers. It is proven that a typical home buyer decides within the first 8 seconds of seeing it, if he or she is attracted to a home or not.

Based on that it has been shown that furnished homes containing furniture and accessories sell more easily than empty houses, The reason is that the potential buyer can better image what could be done with the place. They may realize that the room appears a lot larger than it would look without furnishings.

Rental of furniture and decorative accessories is a good support in selling brand new properties that have never been occupied, or those where homeowners have already left the property.

Since the 1970s, real estate agents in the United States are using staging as a marketing tool. Not until the 1990s did this real estate trend become a separate endeavor adopted by professional designers and decorators and real estate agents.

U.S. research (based on surveys of real-estate agents) states that homestaging can reduce a listing's time on the market by approx one third to a half, and could fetch as much as 10-15% more than an empty home.